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Snapshot of WC Cultural Industries Architecture Community Arts Dance Design and Advertising Fashion

Festival and events Heritage and museums Language schools Publishing and literature Music Theatre Visual arts Craft

Creative Industries

The Vision
In 2015, targeted sub-sectors such as dance, music, film, craft, fine arts will be important drivers of the provincial economy and will display the following characteristics:

		A strong design identity and the pervasive influence of quality design
		Thriving and fast-growing commercialized sub-sectors, particularly in music, film and performance entertainment
		Significant export earnings through Intellectual Property rights and performing abroad
		A driver of new opportunities in tourism and clothing & textiles product and service offerings

The Target

30 000 jobs will be facilitated in the industry

Essential Strategy

		Undertake research in sub-sectors with high potential to develop suitable strategies (musical theatre and opera, theatre, the visual arts, festivals & events, community arts, dance, design, fashion, architecture, publishing, heritage, language schools)
		Establish a “Creative Industries Chamber (CIC)” to facilitate growth and increase participation
		Facilitate the development of a Provincial 10-year implementation plan

Craft

The Vision
In 2015 the Western Cape Craft industry will be:

		Comprised largely of commercially-orientated producers
		Strongly orientated to export opportunities
		Focused on higher value and higher value-added products
		Recognized by its excellent design by key import markets and a well-integrated value chain
		A fully transformed industry and will be demographically representative in ownership, control and management of enterprises and employment at all levels in the industry

The Target

We will facilitate 8000 jobs by 2015

Essential Strategy
The Province will commission the Cape Craft & Design Institute (CCDI), as the primary delivery agent to act as a sector catalyst for growth and transformation by:

		Facilitating communication, networking and sector promotion
		Deepening supply-side integration
		Facilitating enterprise development and market access
		Developing a sector R & D resource

Impact	Creative Industries
Investment Recruitment	Harness partnerships with international government bodies
	Institutionalize, co-ordinate and maximize corporate sponsorship
	Recruit major investors/financial partners in each sub-sector
	Develop a coordinated strategy for each sub-sector
Marketing	Develop a comprehensive event-related creative arts calendar
	An overarching domestic audience development strategy for the sub-sectors
	Sub-sectors share local marketing and distribution channels
	Export and expose product and performance offerings
	WC-based events to be positioned and promoted as Cultural Centre of Africa
Infrastructure	Develop audience infrastructure
Strategic Competitiveness	Support sub-sector forums, to culminate in a collective PPP
	Support Design Centres for sub-sectors and programmes to enhance standards
	Support Centres of Excellence
	Establish strong market research networks and outreach programmes

Impact	Craft
Investment Recruitment	Expand institutional support for CCDI as the industry growth and transformation agent
	Implementation of cottage industries production clusters
	Develop manufacturing products for foreign markets on an outsourced basis
Competitiveness of Enterprises	Raw Materials Bank to minimize supply side issues and production costs
	Improve production techniques and increase quality and suitability of craft products
	Establish a Craft Precinct
	Establish Centre for Innovation
Skills Development	Sector-specific and generic skills development programs: youth, retrenched & unemployed clothing & textile sector workers

Impact	Creative Industries
Skills Development	Encourage artistic skill development in schools
	Enable commercialisation through business skills development

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